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The Pistol

The Pistol is an award-winning, full-service digital agency with over 10 years of experience. Underpinning everything we do is a promise to our clients – ‘we help brands grow faster’, and we deliver on this through integrated strategy, technology, creative, and best-practice media buying.

From humble beginnings as Tiger Pistol (named after the world’s smallest, but loudest, sea creature), we started out with the goal to help the little guy find success on social media.

Ten years on, we have evolved into the full-service digital agency of choice for bold thinkers and the next generation of savvy marketers looking to grow their brands faster, smarter. 

With more than a billion dollars of directly attributed revenue and hundreds of enthusiastic referrals as our proof points, we look forward to helping you and your brand thrive in the ever-changing digital landscape. 

What we live by

Our values


We celebrate and encourage individuality within ourselves, clients, the customer and our work. This brings diversity of thinking, meaningful relationships, and genuine partnership.


We believe in working smarter, not harder, to maximise the impact of our client’s investments - learning into the latest in tech whenever possible.


Our clients are at the heart of everything we do. We won't make a recommendation that we don't back 100% on your behalf, and we assume responsibility for your success. When you win, we win.

Future thinkers

We are thinkers, tinkerers, creators and demonstrate our personal abilities by applying them to everything we do.


We value all relationships and genuinely care about the individuals and businesses that we work with.

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Say hello

 Melbourne 1/100 Dover Street, Cremorne VIC 3121

 Torquay 27 Baines Cres, Torquay VIC 3228

 Noosa 253-255 David Low Way, Peregian Beach QLD 4573

 1300 747 865

 [email protected]

We acknowledge the Wurundjeri people as the Traditional owners of the Kulin Nation where we work in Melbourne and are committed to diversity and inclusion.

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