The Pistol
The Pistol is an award-winning, full-service digital agency with over 10 years of experience. Underpinning everything we do is a promise to our clients – ‘we help brands grow faster’, and we deliver on this through integrated strategy, technology, creative, and best-practice media buying.
From humble beginnings as Tiger Pistol (named after the world’s smallest, but loudest, sea creature), we started out with the goal to help the little guy find success on social media.
Ten years on, we have evolved into the full-service digital agency of choice for bold thinkers and the next generation of savvy marketers looking to grow their brands faster, smarter.
With more than a billion dollars of directly attributed revenue and hundreds of enthusiastic referrals as our proof points, we look forward to helping you and your brand thrive in the ever-changing digital landscape.
Tiger Pistol was born.
Back in 2011, Tiger Pistol was born (named after the world’s smallest, but loudest, creature) with the goal of helping the little guy find success on social media.
Tiger Pistol was amongst the first in the world to be named a Facebook (now Meta) Marketing Partner.
Badged a Google Premier Partner, becoming one of the first agencies globally to be batched by both Google and Facebook.
Became the largest publisher of Facebook and Instagram ads globally.
Sold our first technology platform to Private Equity firm, Next Sparc.
In 2019, we sold our first technology platform to Private Equity firm, Next Sparc, and shifted our focus beyond just soical to help our next generation of clients with best-practice media buying, robust omnichannel infrastructure, and bespoke technology, all backed by world-class strategy and creative.
The retail media platform, Zitcha, is born.
Our second proprietary technology platform was incubated within The Pistol. What started as a tool named TP.Collab, created to help TP’s Meta and Google partners scale Supplier Funded Marketing products, quickly evolved into the full-scale SaaS platform Zitcha. In 2022, Zitcha was spun out as a standalone platform and business, headed up by TP’s Executive Director, Troy Townsend.
Over a decade of putting our clients at the heart of everthing we do.
After more than a decade of setting the industry standard, we continue to put our clients’ success at the core of everything we do, integrating strategy, tech, creative and media buying, to maximise the impact digital has on their bottom lines.