The Pistol in the news
AdNews: What your media agency can (and should) do to support your business in the current landscape
30 May 2023 – Strategy Director Yulia Edirisinghe recently spoke with AdNews Australia about the critical role agency partners can play in these times. How breaking down business silos, leading with agility, and staying focused on performance can be the difference that helps brands continue to grow – even in such uncertain times.
AdNews: Australia's influencers are getting more love from big media agencies
16 May 2023 – Account Director Bronte Howard recently spoke with AdNews Australia on the strong adoption of influencer marketing in Australia, and the value that it can bring to a brand’s overall marketing strategy.
AdNews: Australia’s government ban on TikTok hasn’t stopped the flow of advertising
13 Apr 2023 – Agencies, including Jaime Nosworthy from The Pistol, say clients are still keen on their brands getting exposure on TikTok and the Canberra move may just be a small blip on the local revenue build.
Read on AdNews →
AdNews: The pain, pressure and opportunity in the latest media agency booking numbers
5 Apr 2023 – TP Strategy Director, Julia Lake, provides her analysis in response to the latest Standard Media Index (SMI) numbers for February showing a fall of 8.5% in ad spend are a reflection of the general economy.
Mumbrella: Vitasoy appoints The Pistol to its digital marketing account
30 March 2023 – Beverage brand Vitasoy has appointed digital marketing agency, The Pistol, to manage its digital strategy and planning for creative and media, including social media management, creative strategy and production.
AdNews: The Pistol to bring digital strategy to Vitasoy
30 March 2023 – Digital marketing agency The Pistol will bring its digital strategy skills to beverage company Vitasoy.
AdNews: How the industry supported International Women's Day
13 March 2023 – The Pistol amongst leading media agencies supporting International Women’s Day (IWD) by hosting events that celebrated the achievements of women and educated on how we can forge a gender-equal world.
AdNews: The ad spend canary flipped sideways by economic turbulence
3 March 2023 – A must-read for anyone trying to navigate their marketing budgets as we approach Q4, our Strategy Director, Yulia Edirisinghe, alongside other agency leaders, spoke to AdNews Australia on the recent industry ad spend numbers and their predictions for the future.
B&T: Vitasoy appoints The Pistol to its digital marketing account
14 Feb 2023 – Australian nature-driven tourism booking platform, Riparide, has appointed digital solutions media agency, The Pistol, to manage its paid social advertising.
MediaWeek: The Pistol is appointed to manage Riparide’s paid social advertising
14 Feb 2023 – The Pistol CEO Jaime Nosworthy: “We’re already seeing fantastic results from our initial campaign work.” The Pistol has been appointed to manage the paid social advertising for Riparide, Australia’s nature-driven tourism booking platform.
AdNews: The Pistol wins Riparide social account
14 Feb 2023 – Australian nature-driven tourism booking platform Riparid has appointed digital solutions media agency The Pistol to manage its paid social advertising.
AdNews: Talent War - Agencies and their 2023 recruitment plans
30 Jan 2023 – The Pistol Business Director, Jules Brahe, shares her thoughts on how agencies are finding stability and are hiring slower as talent shortages ease in 2023.
AdNews: Advertising agencies and working on Australia Day
24 Jan 2023 – Australians hold many different views on what January 26 means – Australia Day for some, Survival Day or Invasion Day for others. The Pistol, amongst other agencies, are gravitating to the idea that all public holidays may not be culturally relevant to everyone and have introduced a form of celebration leave policy.
AdNews: Why is the 2023 lamb campaign so good?
18 Jan 2023 – The annual MLA (Meat and Livestock Australia) lamb commercial has built its own niche in popular Australian culture.