The Pistol is your trusted, all-in-one digital partner for driving accelerated business growth.
Our Driving Principles.
Our Client Partnersare at the heart of everything we do.
Our clients come to us for our expertise in all things digital, from strategy and media buying to creative and tech development.
They love us because we’re good humans – super-smart, agile on their behalf, and heaps of fun to work with
They stay with us for our accountability and commitment to helping their business grow.
The World's Fastest-Growing Brands
We’ve helped some of the world’s most recognisable brands generate over $1 billion in directly-attributable revenue.
Driving Accelerated Growth
We have a decade of experience as an established digital media agency spanning strategy, media buying, technology development and best-in-class creative. Our expert knowledge and history makes us a pillar of the digital landscape, while our passion for all-things technology gives us the agility and energy of a tech startup.
Our partners trust us to future-proof their businesses by collecting and interpreting market signals before they’ve turned into events or trends. We start by setting solid foundations to enable meaningful signal capture and media accountability, before collaborating on a clearly-defined digital strategy – they’re tested, iterated upon, and optimised for sustainable business growth.
We love tech, and we were building it long before we were an agency. Therefore, it should be no surprise that it underpins all of our thinking, from maximising machine learning, driving media efficiency, and scaling personalised creative. From innovative web concepts, first-party data capture, and AI-led innovation to apps and chatbots that automate the path to purchase, and everything in between – we use our depth across marketing strategy and technology to develop solutions that drive the right results.
We’ve been buying digital media since the first days of digital advertising with over tens of thousands of campaigns, hundreds of test-and-learns, and years of collaborating closely with our media partners. The TP approach to media buying is proven to deliver superior ROI across every industry we’ve tackled.
We know that tailored storytelling has the power to light up minds, move hearts, change behaviour, and drive action. Our superpower is full-service, digital-first creative, spliced with strategic insights, and powered by technology. We bring stories to life, at scale.
We are a proud member of the association of Independent Media Agencies of Australia, which ensures transparency, mutuality, and training as development on behalf of all of our clients.
And are badged partners with every major digital media platform: