stop briefing AI.
get briefed by it.

Most AI projects fail before anyone builds anything. The idea was never properly questioned.

We'll tell you how we got AI to build something useful in a week, and how our team works with it every day. Then we'll put it to work live: our AI will interrogate two or three ideas that people sent in when they registered.

No tools demo. No theory for theory's sake. You'll see the method working on real ideas.

What you'll walk away with

1. A way to test an AI idea before you spend on it. Watch it done live on real ideas, and see what good questions do to a fuzzy one.
2. A one-pager: five questions to ask before you build anything with AI. Ready for your next team meeting.
3. A look at how a working team uses AI day to day. Practical, not a tools demo, and why we start with the problem before the build.
4. An honest read on the ideas from the room. What was strong, what was missing and what we'd do next, then your questions.

Who it's for

Senior marketers: CMOs, heads of marketing and marketing directors at mid-sized brands. The people who get pitched AI ideas every week and have to decide which ones to back. Marketing managers are welcome too, if there's an idea your team keeps circling.