Why local will win for brands in 2020

In his recent article for AdNews, Tiger Pistol Australia, CEO Troy Townsend, shares his opinion on why brands need to revisit their local strategy in order to not be left behind.

“Technological advances now allow brands to tailor campaigns to a level of hyper-local personalisation that was previously impossible. Such campaigns have consistently shown this approach improves budget efficacy, relevance and gets a higher return on ad spend. It’s a win-win-win for brands, and marketers who don’t do this in 2020 will be missing a major trick.”

>> Check out the article.