The Pistol is now a TikTok Marketing Partner.
We're accelerating the growth of Australia's most daring brands with our unparalleled TikTok expertise.
Introducing Australia to Barista's Choice by Vitasoy.
Reaching a high-intent audience.
Millions of Australians were first introduced to Barista's Choice by Vitasoy through TikTok.
The power of storytelling on TikTok.
TikTok breeds creativity, so we flexed our creative muscles from the storyboard right through to post production, to deliver a lo-fi and on-trend campaign creative for Vitasoy.
How we do it
Leveraging TikTok to Drive Genuine Business Growth.
Creative Production
We know that tailored storytelling has the power to light up minds, move hearts, change behaviour, and drive action. Our superpower is full-service, digital-first creative, spliced with strategic insights, and powered by technology.
Media Buying
We’ve been buying digital media since the first days of digital advertising with over tens of thousands of campaigns, hundreds of test-and-learns, and plenty of collaboration since day one with TikTok.
Measurement
Your KPIs are our KPIs, and our accountability doesn’t end with the platforms we manage on your behalf. We won’t rest until we are collectively driving genuine business growth.
Technology
We love tech, and we were building it long before we were an agency. We use our depth across marketing strategy and technology to develop solutions on TikTok that drive the right results.
Activating Lo-Fi Campaigns with Cotton On.
Unlocking new revenue streams.
TikTok helped Cotton On unlock a portion of their audience that was previously untapped.
Driving organic growth through community engagement.
TikTok gives brands the opportunity to engage with their audiences like never before.
"At The Pistol, our vision has always been to empower brands to grow faster and smarter in the dynamic digital landscape. With over a decade of experience, we have honed our integrated approach to strategy, technology, creative, and media buying, consistently delivering exceptional results. As we embrace the future, TikTok plays a pivotal role in our client portfolio. We recognize the immense potential of TikTok as a powerful platform that captivates audiences with its unique blend of creativity and authenticity. By seamlessly integrating TikTok into our strategies, we unlock new avenues for our clients to engage with their target audience, drive brand awareness, and achieve remarkable growth"
Reimagining Ramen with SPAM on TikTok.
Reach an untapped demographic for your brand.
We used TikTok to reintroduce Australia to SPAM, and enlighten the younger generations of Australia that SPAM is as good as ever.
Stay front of mind for consumers.
Short, sharp and product-focussed content helped us engage with millions of primary grocery shoppers on TikTok.
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