On the Spot – Why are brands not investing in first-party data?

 

 

Introducing ‘On the Spot’ our new regular video series, where a member of our team is put on the spot to bring you inside access to what we’re currently exploring for our clients.

This week our Head of Marketing, Dominik Elias puts CEO Troy Townsend and CCO Jaime Nosworthy on the spot. Did they read Google’s latest research piece on how  APAC brands can responsibly unlock the full value of first-party data?

Research shows that only 5% of brands believe they are using data to create more relevant experiences for their customers. Yet those who do see up to 2.9X higher revenue lift! So why aren’t more brands investing in their first-party data?

Listen to what our team have to say, and join us in the discussion.