Large Outdoor Adventure Retailer Proves Facebook Contributes to Incremental Sales


Anaconda, one of Australia’s largest outdoor adventure and sporting retailers, turned to Tiger Pistol Australia to help run a campaign during the highly competitive winter sale season.

Aimed to prove that digital advertising was contributing to overall incremental sales both instore and online, Tiger Pistol Australia partnered with Facebook to deliver a campaign that saw 16.8X incremental offline sales and 17.9X return on ad spend.

Check out the full case study over at Facebook  to find out how we did it –