From big-box retailers to small eCommerce businesses, everyone is looking to get a piece of the Black Friday pie. And with good reason – In AU alone, the Black Friday weekend generated over $8 billion in spending.
With so much competition, how can you make sure your brand stands out? According to Senior Account Manager Rachel Fyfe, the key is to create a comprehensive and well-executed digital marketing strategy.
First, consider enlisting the help of influencers. Influencer marketing can be extremely effective in promoting Black Friday deals, especially on social media platforms like TikTok and Instagram.
Make sure to carefully select influencers who align with your brand and who have a large and engaged following.
Next, with high competition in market, you need to go out with a strong offer that’s going to attract your audience, with compelling creative that resonates.
Don’t be afraid to go bold to stand out in a saturated market, the last thing you want is for your brand to get lost in the sea of Black Friday. We recommend teaser content in the lead-up to the event, priming your audience for exciting deals about to drop.
Finally, create a cross-channel approach to your marketing. In other words, make sure your message is consistent across all channels – from your website to your social media accounts to your email marketing campaigns.
By taking a holistic approach to your marketing, you’ll be able to reach more consumers and ultimately drive more sales on Black Friday.
We’ve driven some incredible results for many of our clients across previous Black Friday and Cyber Monday activations. If you want a research-backed strategy primed to drive immense growth across the peak sales period, you know where to find us.