Success of Large Outdoor Adventure Retailer Directly Attributed to Facebook Ads Strategy

incremental offline sales
return on ad spend
The statistics

Anaconda, one of Australia’s largest outdoor adventure and sporting retailers, turned to The Pistol (Previously named Tiger Pistol Australia) to help run a campaign during the highly competitive winter sale season.

Aimed to prove that digital advertising was contributing to overall incremental sales both instore and online, The Pistol Australia partnered with Facebook to deliver a campaign that saw 16.8X incremental offline sales and 17.9X return on ad spend.

Demonstrating the connection between online interactions and offline actions is critical to building an effective marketing strategy for Anaconda. Time and time again we see strong returns on ad spend in both online and offline environments through exposure to Facebook and Instagram advertising, and Anaconda’s Snow campaign was no exception.
Jaime Nosworthy, General Manager, The Pistol (Previously Tiger Pistol Australia)

Check out the full case study over at Facebook to find out how we did it here.

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