Big Girls Don’t Cry Anymore

Through our case study with Big Girls Don’t Cry Anymore, learn how you can skyrocket consumer interest and digital sales using the correct digital infrastructure and Facebook dynamic ads.

3.7X
return on ad spend on dynamic ads for broad audiences
4.4X
return on ad spend on dynamic ads for returning website visitors
300K
people reached across all dynamic ad campaigns
The statistics

When Big Girls Don’t Cry Anymore wanted help setting up its product catalogues correctly so they could run Facebook dynamic ads – they turned to The Pistol Australia for support.


“We helped Big Girls Don’t Cry Anymore solve technical issues with their Facebook catalogue, which allowed them to operate smoothly and grow significantly during the global health crisis. They could scale their Facebook advertising efforts, and ensure their ads reached the right people at the right time.”
Luci Trotter – Shared Services Director, The Pistol (Previously Tiger Pistol Australia)


The result, 4.4X return on ad spend on dynamic ads for returning website visitors.

How did we do it? Check out the full case study over at Facebook.


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