Tech as a force for good: Leveraging Facebook & Instagram to combat gender-based violence.

In December 2021, our team collaborated with WESNET to increase awareness of gender-based violence.

In 2021 we worked on some amazing projects. Whilst we take pride in all the projects we work on, our work with the Women’s Services Network (WESNET) Australia’s peak body for specialist women’s, domestic and family violence services is one we are particularly proud of. Social media channels are more than marketing tools; they are catalysts for social change. When WESNET reached out to us for assistance with developing their Facebook and Instagram ad strategy for their 16 Days of Activism Against Gender-Based Violence campaign, we were thrilled to offer our expertise.

In Australia, one in four women experience gender-based violence at some point in their lifetime; this includes physical, emotional and technological abuse.

Together with WESNET, we developed a Facebook and Instagram strategy that allowed WESNET to grow their social following, maximise its reach,all the while communicating critical information about gender-based violence.

Our team took WESENET existing content, which used infographics, animation and photography to highlight tech abuse, domestic and gender-based violence. With this content, we developed, scheduled and executed a campaign that consisted of sixteen organic posts and four paid ads to not only help WESNET achieve their desired KPI’s but also to encourage victims of gender-based violence to seek support

At The Pistol, we really love working on projects that have an impact. However, there is nothing that makes us happier than knowing that the people we worked with also enjoyed working with us. Here’s what WESNET had to say about their experience:

“We were impressed by [The Pistol’s] knowledge of FB Ads and their hands-on attitude, which helped us navigate some technical barriers while our social media campaign clock was ticking.”
The work with TP felt personalised as we had a dedicated team helping us, who listened attentively to our needs and goals and, most importantly, understood our organisation’s vision and purpose -which made our collaboration feel like an in-house effort rather than an outsource service.”
-Lina Orozco-Múnera WESNET’s Fundraising and Communications Coordinator

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