Emerging from the latest insights of AdWeek APAC, we’re ready to equip you with potent knowledge for leveraging automation and Artificial Intelligence (AI). As we pave our path into the new fiscal year, this blog post aims to offer digestible, meaningful insights that can supercharge your brand’s growth strategy.
Here at The Pistol, we’re relentless in our pursuit to drive brands to grow faster and smarter. Drawing from the conference’s rich tapestry of ideas, we’ve broken down complex themes into accessible, practical information, without overwhelming you with jargon. Let’s delve deeper!
Why Automate Your Growth?
The discourse around AI and automation is often shadowed by concerns of job losses – estimates suggest 75 million by 2025 and a staggering 800 million by 2030, according to Zipdo. However, when viewed through the lens of business growth and efficiency, the advantages of AI quickly begin to overshadow these concerns.
The Benefits of Automation
Automation is more than a simple substitution of human tasks—it’s about transforming your business operation. By taking over repetitive tasks, automation allows your team to focus on high-value tasks that require a human touch. It’s about enhancing human potential, not replacing it.
When implemented effectively, automation can reduce human error, improve both customer and employee satisfaction, and substantially cut operating costs. This translates into an improved bottom line and offers businesses the chance to invest their resources in growth-oriented activities.
Automation and Growth: The Critical Connection
A staggering 80% of marketers have reported an increase in leads as a result of automation. But it’s not just about the number of leads – automation has led to a 451% improvement in the quality of these leads.
By streamlining monotonous processes, refining strategic approaches, and delivering at scale, AI opens the door to remarkable efficiency and sustainable growth.
Six Processes to Audit and Automate with AI
Automated media bidding and optimisation have become standard practice. But, AI can do much more. Let’s explore six areas that could benefit immensely from automation:
Customer Acquisition: Traditionally, this process has been heavily manual. With AI, businesses can automate the lead capture process, uncovering strategic opportunities based on data-driven insights.
Content Marketing: Generative AI has the power to produce content at a massive scale. However, the human touch remains essential to maintain relevancy and quality.
Email Marketing: Through AI, personalization and segmentation become not just possible but far simpler. Brands can communicate with consumers in a more personal and meaningful way, without allocating excessive resources.
Customer Service: AI is transforming customer service through chatbots and intuitive interfaces, fulfilling the consumer expectation for 24/7 support.
Administration: Tasks involving data transformation from one format to another are ripe for automation. These could be anything from sourcing information, creating presentations, to recording and distributing meeting minutes.
Client Onboarding: AI can streamline client onboarding, creating a process tailored to the client and the agency, enhancing satisfaction from the get-go.
The Process to Audit
Eager to integrate AI and automation into your business? Here’s a comprehensive guide:
Discover: Start by evaluating your current processes. Identify areas that could benefit from AI and automation. This is your chance to think critically about your workflow and identify bottlenecks.
Implement: Introduce technology in stages. Focus on one change at a time to accurately measure impact and manage transitions smoothly.
Test: Define your success metrics clearly. The key is to look at the time saved and how much more your team can accomplish with this newfound freedom.
Optimise: Don’t settle for the first result. Continually challenge your tech to do more, to work smarter, and to deliver more significant benefits.
Evolve: With over 58,000 AI-focused applications available online, the tech landscape is fast-moving. Keep an eye on the latest developments and be ready to evolve your processes accordingly.
As we head into the new financial year, it’s time to seize the transformative power of AI and automation, armed with valuable insights from AdWeek APAC.
At The Pistol, our commitment to helping brands grow faster and smarter has never been stronger. By staying agile, embracing automation, and continually innovating, we are ready to navigate the dynamic digital landscape with confidence and resilience.
Together, let’s redefine what’s possible in the realm of digital marketing.